Marketing (Level 3)
A distance learning course is the ideal way to gain a Marketing diploma. Whether you're looking to go on to further education, improve your job prospects or expand your knowledge, distance learning Marketing is a flexible and convenient course, which allows you to comprehensively prepare for an exam or career through home study. What's more, because the distance learning Level 3 Marketing course is a fully comprehensive course, no prior knowledge is required.
This Quality Assured Level 3 Diploma course provides a foundation in the field of Marketing. People are exposed to marketing on a regular basis, some subtle mediums, others more in 'your face' and noticeable.
It will be of particular benefit to those students who wish to pursue the examinations of the Chartered Institute of Marketing, undergraduates looking to study the course at University or those graduates in Management wishing to pursue postgraduate studies in Marketing.
The course comprises of ten carefully selected modules that cover a broad range of topics within the Marketing field covering theory and models, and techniques to implement the tools into practice.
If you'd like a career in marketing or would like to simply learn this highly useful practical skill, the home study Diploma in Marketing course is the ideal distance learning training course for you.
What Could I Do After Taking This Diploma in Marketing Course?
With relevant Experience and Qualification, you could go on to become a Marketing Manager. As a marketing manager, it would be your job to plan the best ways of promoting your employer's products, services or brand. If you’re organised and love communicating messages and ideas, this could be the job for you.
You will need to have the management skills to lead and motivate a team. You would also need to handle pressure well when you're working to tight deadlines.
Management salaries are usually between £25,000 and £40,000 a year. Senior managers and marketing directors can earn £50,000 a year or more.*
*Figures are intended as a guideline only.
On completion of the Level 2 in Business Marketing course, learners can go on to study further in areas such as:
- Marketing, Media & Advertising (Level 4)
- Marketing, Media & Advertising (Level 5)
- BTEC HND Business - Marketing
Your Marketing (Level 3) Course:
This Quality Assured Level 3 Diploma course provides a foundation in the field of Marketing. It will be of particular benefit to those students who wish to pursue the examinations of the Chartered Institute of Marketing, undergraduates looking to study to the course at University or those graduates in Management wishing to pursue postgraduate studies in Marketing.
- Study Time
- Key Topics
- Entry Requirements
- Home Study Support
- Home Study Resources
- Further Information
- What's Included
- Possible Career Path
Study Hours are an approximate figure and are dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.
The approximate amount of time required to complete the Marketing (Level 3) course is: 200 Hours
The Level 3 Diploma in Marketing is divided into ten comprehensive modules:
- Unit 1 - Introduction to Marketing
- Unit 2 - Marketing Principles
- Unit 3 - Marketing Strategy
- Unit 4 - Marketing Communications
- Unit 5 - Global or International Marketing
- Unit 6 : Direct Marketing
- Unit 7 - Distribution in Marketing
- Unit 8 - Marketing and E-Commerce
- Unit 9 - Marketing for Managers
- Unit 10 - Marketing - The theory and the techniques
Final online multiple choice examination - 100% of the mark.
When you have completed the programme, your tutor needs to verify that you have worked through all parts of any Workbooks, Activities and Exercises successfully.
Upon verification of the activities, exercises and assignments, you will be awarded your diploma by ABC Awards as confirmation that your written work has met all of the learning outcomes and assessment criteria for the programme.
Entry RequirementsMin 16 Years
All students must be 16 years of age and above.
The good news is that no prior learning knowledge or experience is essential to take this course. This course is openly available to anyone wishing to learn more about Marketing and would like to take part in a highly rewarding home study course. We believe that everyone should have the opportunity to expand their knowledge and study further, so we try to keep our entry requirements to a minimum.
You have the freedom to start the course at any time and continue your studies at your own pace for a period of up to 12 months from initial registration with full tutor support.
Home Study Support
You will be provided with comprehensive online materials designed to provide you with everything required to complete your course of study. You will have your own personal tutor helping you with your course work and with any questions you may have. Plus you can contact our Student Advisors by email or phone for all the practical advice you may need – so we really are with you 100%.
What's more, you'll have access to the online student portal, where you can interact with other students, browse our resource library and manage your account.
Home Study Resources
You will be provided with comprehensive materials designed to provide you with everything required to complete your course of study.Your course fee covers all textbooks, study folders, and/or online learning aids designed for distance learning.
This Level 3 Marketing Course pack includes the Student Handbook with all relevant information that you would need to successfully complete the course.
Level 3 Diploma in Marketing
This course is Quality Assured by the Quality Licence Scheme
At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and a Learner Unit Summary (which lists the details of all the units the learner has completed as part of the course).
The course has been endorsed under the ABC Awards Quality Licence Scheme. This means that the provider has undergone an external quality check to ensure that the organisation and the courses it offers, meet certain quality criteria. The completion of this course alone does not lead to an Ofqual regulated qualification but may be used as evidence of knowledge and skills towards regulated qualifications in the future.
The unit summary can be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this sector. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
The course itself has been designed by Oxford Learning to meet specific learners' and/or employers' requirements which cannot be satisfied through current regulated qualifications. ABC Awards endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
Possible Career Path
As a marketing manager, it would be your job to plan the best ways of promoting your employer's product, service or message to as many people as possible. You would use various marketing strategies (such as media advertising, direct mail, websites and promotional events) to communicate with customers. Your typical tasks would include: researching and analysing market trends, identifying target markets and how best to reach them, coming up with marketing strategies, planning campaigns and managing budgets, organising the production of posters, brochures and websites, attending trade shows, conferences and sales meetings, making sure that campaigns run to deadline and on budget, monitoring and reporting on the effectiveness of strategies and campaigns and managing a team of marketing executives and assistants. You would often specialise in certain types of product or market, such as fashion, fast moving consumer goods (FMCG) or financial services. In some companies you might be known as a brand or account manager.
Find out more about the Job Role for Marketing Manager .
Other possible career paths include: Marketing Executive, Market Research Executive and Advertising Account Executive
Our online courses are fully digitised so you can study on any smart device. Your learning programme is completely flexible so you can study at a pace that suits you. All our content is broken down into bite size chunks to make your learning more manageable and effective. Your course of study is broken down into units and sections, each of which contains lessons, activities and test papers. Courses are delivered on our Digital Learning Environment allowing you to study from anywhere on any smart device as long as you have access to the Internet. The course concludes by preparing you for examination using past papers in your chosen subject.
As a student, your course fee covers everything you will need to successfully complete the Marketing home study course and earn your award:
- Online study materials to enable the student to successfully complete the course.
- Completion Certificate
- Tutor marked assessments (TMAs)
- Access to the online student portal (Student Chat, Forums and Online Support Resources)
- NUS Extra Card (discounted membership)
- One year educational support by e-mail.
You can also choose to pick from following while you are enrolling and avail the services at a highly discounted price for our students.
GOOGLE ANDROID TABLET:
Makes your assignment submission and study on the move an absolute breeze. Available at a reduced price of £69.99 (RRP £99) to all students who enrol on 2 or more courses and pay for their course in full at the time of enrolment. Download your study materials and turn commuting time into profitable study time.
12 MONTH COURSE INSURANCE :
Reordering a course pack, if you have damaged yours, can be costly. You can usually expect to pay a huge price for a copy. The 12 month insurance Cover will meet the cost for you if your pack was damaged. We will send out another Course Pack at no extra cost if you send us a proof of the damaged course.
LEARNING FOR LIFE:
We support our students even after they have graduated from the college. Learning for Life Services include:
1. Academic Reference: We are often asked to provide references for students by employers or colleges and universities. The aims of an academic reference are to confirm facts (confirm accuracy of statements made in any application) and to provide relevant opinion on the candidate's aptitude and ability.
2. CV Refresh Service: When you successfully complete your course you will be entitled to our CV refresh service. We will update your current CV to ensure that your new skills and achievements are presented to the highest standard. We will also add your CV to databank of our sister company www.twindo.co.uk
3. 25% off Courses: *(This offer cannot be used in conjunction with any other offers)
For all students who successfully complete their course, you will be entitled to 25% off any future courses through eDistance Learning or it's partners.
Furthermore this offer will be extended to your family and friends.
Further InformationAward Level: Level 3 Diploma Awarding Body: ABC Awards (www.abcawards.co.uk) Format: Online / Paper
If your course is being delivered online, please ensure you meet the minimum requirements below.
Windows 98, 2000, XP, Vista, Windows 7 - Acrobat Reader 4.0 and above
Mac OS X, Mac OS 9.2 - Acrobat Reader 4.0 and above
From time to time we may enrol our students with our partner sites; this is dependent on the number of students enrolling on a particular course and course material availability. If this happens, nothing changes for you other than the name of the college administering your course. We will continue to be your point of contact; you will get the exact same course you have enrolled on with the same high level of quality content and support.
This course can be enrolled upon by students internationally. There are no deadlines for enrolments.
WHAT TO DO NOW?
Step One: It's simple - all you need to do now is choose whether you want to pay in instalments or in full and then click on the relevant enrolment button at the top of this page.
Step Two: Once you have selected your payment option to enrol you will be redirected (this can take a few seconds) to our PayPal payment page for you to select your payment method and complete your enrolment.
Step Three: Within 7 days (normally 48 hours) your enrolment papers and course materials will be with you. A tutor and a dedicated support advisor will also be allocated to you.
That's it..... Thanks and wishing you the best of luck with your studies.
About ABC Awards
ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government for their qualifications on the national framework i.e. the Qualifications and Curriculum Framework (QCF). It has a long-established reputation for developing and awarding high quality vocational qualifications across a wide range of industries.
As a registered charity, ABC Awards combines 180 years of examination and assessment expertise but also implements a responsive, flexible and innovative approach to the needs of our customers They are committed to developing qualifications, which help learners and organisations, by cultivating the relevant skills for learning, skills for employment and skills for life.They work with over 600 centers nationally and many tens of thousands of learners achieve an ABC Awards’ qualification each year.
What is the difference between Level 3 Diploma and an A Level?
Our Level 3 Diplomas have been specifically written for us by qualified distance learning course writers who are qualified to at least Level 5 or above. The Level 3 Diplomas are 1 year courses comprising 10 modules followed by an online examination. The course is pitched at Level 3 so is the equivalent level of study as an A Level. On successful completion of the exam, an Oxford College Diploma certificate is issued.
An A Level is a 2 year course that follows a specific syllabus provided by the corresponding examining body such as Edexcel, AQA and OCR. The A Level carries UCAS points depending on the grade achieved. The A Level is on Level 3 of the National Qualifications Network. A Levels are assessed by exams which have to be attended in person. A Level certificates are provided by the examining boards.
How is the course accredited?
How is the course assessed and examined?
Can I re-sit the exam if I fail?
What is the duration of the course?
Can I extend the course if I don’t finish in time?
Can I get into university with a Level 3 Diploma?
When will I receive my course?
If you have paid in full and opted for the Online version, the course access will be emailed to you within 48 hours. The paper version will take 3 weeks after you have received the online version and are happy with the course contents.
For students, who choose to pay in instalments - you are required to complete the necessary agreement before the course is emailed to you.
Will I get a certificate on completion of my course?
You will receive a certificate from the College. A digital version is included in the price and will be emailed to you within 5 days of taking your online exam.
Should you require an embossed hard copy of your certificate to be sent to you by Special Delivery post, you can order this separately after taking your exam.
How do I contact my tutor and submit assignments?
Will my tutor answer my support requests quickly?
Are there any exams?
How does distance learning work?
When can I start the course?
How long do the courses take?
I want to buy a course that is not on the course list. What do I do?
Do the courses have tutorial support?
Is the course work done online or sent via the internet?
Is there a time limit or any deadlines?
I wish to cancel my course. How do I do this?
Do I have to buy any other materials?
I’m not sure of what course I should take? Can you help?
Why choose eDistance Learning?
Please contact us if you have not found the answer you are looking for.
How is the course structured?
The Level 3 Diploma in Marketing is divided into ten comprehensive modules:
Unit 1 - Introduction to Marketing
Providing the foundation blocks for the entire course. This module will introduce the student to modern concepts of business marketing. The focus will be on marketing in the context of the global economy, working in the new digital age. The most widely accepted definition of marketing on a global scale comes from the Chartered Institute of Marketing (CIM) in the UK which is the largest marketing body in the world in terms of membership. The definition claims marketing to be the "management process of anticipating, identifying and satisfying customer requirements profitably". Thus, operative marketing involves the processes of market research, new product development, product life cycle management, pricing, channel management as well as promotion. However, marketing is more of a process-oriented cross function, not a direct decision maker in these processes. It is one of the company's management tools to ensure that products and services are developed according to market requirements, and that they are profitable.
Unit 2 - Marketing Principles
This unit will examine the practice, theory and standards in Marketing. It will examine the core skills required in order to obtain proficiency in marketing. It will introduce the professional Institutions that support the development of marketing and provide governance over the profession. We will examine concepts of marketing in the UK business arena and the world stage.
Unit 3 - Marketing Strategy
This unit will examine the techniques of formulating Marketing Strategies within modern business applications. It will examine both theoretical and practical applications of strategic development. We will examine alignments required with Corporate Strategic Planning. We will examine latest published works in this area and provide an additional reading list to support individual development A marketing strategy serves as the foundation of a marketing plan. A marketing plan contains a list of specific actions required to successfully implement a specific marketing strategy. An example of marketing strategy is as follows: "Use a low cost product to attract consumers. Once our organization, via our low cost product, has established a relationship with consumers, our organization will sell additional, higher-margin products and services that enhance the consumer's interaction with the low-cost product or service."
Unit 4 - Marketing Communications
This unit looks at the important aspect of communications within marketing. How to make the best use of media coverage, how to conduct effective marketing campaigns, the ability to produce coherent marketing presentations and stakeholder management. Traditionally, marketing communication practitioners focus on the creation and execution of printed marketing collateral; however, academic and professional research developed the practice to use strategic elements of branding and marketing in order to ensure consistency of message delivery throughout an organization. Many trends in business can be attributed to marketing communication; for example: the transition from customer service to customer relations, and the transition from human resources to human solutions. In branding, opportunities to contact stakeholders are called brand touchpoints (or points of contact.) Marketing communication is concerned with the general behavior of an organization and the perceptions of the organization that are promoted to stakeholders through these touchpoints.
Integrated Marketing Communication is accepted as a goal of a marketing communication strategy.
Unit 5 - Global or International Marketing
The economic aspects stressed in globalization are trade, investment and migration. The globalization of trade entails that human beings have greater access to an array of goods and services never seen before in human history. From German cars, to Colombian coffee, from Chinese clothing, to Egyptian cotton, from American music, to Indian software, human beings may be able to purchase a wide range of goods and services. The globalization of investment takes place through Foreign Direct Investment, where multinational companies directly invest assets in a foreign country, or by indirect investment where individuals and institutions purchase and sell financial assets of other countries. Free migration allows individuals to find employment in jurisdictions where there are labor shortages. These aspects of international trade and marketing are explored in greater depth.
Unit 6 : Direct Marketing
Direct marketing is a discipline within marketing that involves the planned recording, analysis and tracking of individual customers' (business-to-business or consumer) responses and transactions for the purpose of developing and prolonging mutually profitable customer relationships. The term was coined in the 1970s by Lester Wunderman, who pioneered direct marketing techniques with brands such as Amex and Columbia Records.
Unit 7 - Distribution in Marketing
'Distribution' is one of the four aspects of marketing. A distribution business is the middleman between the manufacturer and retailer or (usually) in commercial or industrial the business customer. After a product is manufactured by a supplier/factory, it is typically stored in a distribution company's warehouse. The product is then sold to retailers or customers. The other three parts of the marketing mix are product management, pricing, and promotion.
Unit 8 - Marketing and E-Commerce
Electronic commerce, EC, e-commerce or ecommerce consists primarily of the distributing, buying, selling, marketing, and servicing of products or services over electronic systems such as the Internet and other computer networks. The information technology industry might see it as an electronic business application aimed at commercial transactions. It can involve electronic funds transfer, supply chain management, e-marketing, online marketing, online transaction processing, electronic data interchange (EDI), automated inventory management systems, and automated data collection systems. It typically uses electronic communications technology such as the Internet, extranets, e-mail, e-books, databases, and mobile phones.
Unit 9 - Marketing for Managers
Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company's objectives.
Unit 10 - Marketing - The theory and the techniques
A summing up unit examining the many theories and techniques exploited in marketing today. An examination into methods and leading theorists is explored.
Most companies today have a customer orientation (also called customer focus). This implies that the company focuses its activities and products on customer needs. Generally there are two ways of doing this: the customer-driven approach and the product innovation approach.
Our aim is to provide you with the best deal available, therefore registration fee, certification fee and full tutor support is included in the course price for you. The enrolment fee for the Marketing home study course is £618.75, though for a limited time we are offering you the opportunity to pay only £495 which is a 20% discount if you enrol online and pay in full.
You can also opt for our Easy Payment Plan and enrol online today by paying a deposit of £123.75 and then 4 equal payments of £123.75 per month. The first instalment is paid about a month after you receive your course.
With online based study you can access the course online. You can then review them in your own time and complete the assignments which you are required to submit to your personal tutor for marking and feedback.
|PAYMENT METHOD||DEPOSIT||INSTALMENTS||MONTHLY PAYMENTS||Price|
|PAY IN FULL||£495.00||£495.00|
|PAY IN INSTALMENTS*||£123.75||£123.75||4||£618.75|
Online & Paper Version
With online & paper based study we post out the course materials to you and you can also access the course online. You can then review them in your own time and complete the assignments which you are required to submit to your personal tutor for marking and feedback.
|PAYMENT METHOD||DEPOSIT||INSTALMENTS||MONTHLY PAYMENTS||Price|
|PAY IN FULL||£560.00||£560.00|
|PAY IN INSTALMENTS*||£188.75||£123.75||4||£683.75|
Custom Payment Plan
You can propose a custom payment plan below in order to pay for your course. Please use the sliders above the table to configure your custom plan and then fill out the attached form. One of our course advisors will contact you with a decision regarding your plan.
Please select the amount you would like to pay each month
Please selection the amount of months you wish to pay over
Payment Length (months)
*Please note: One of our course advisors will attempt to create an instalment agreement based on the figures you have entered above, however the actual amount and length of the agreement may vary.Submit Proposal
With paper and cd-rom course formats, we offer delivery options to many different countries. Please see the table below for more information.
|UK MAINLAND||EU DELIVERY||INTERNATIONAL DELIVERY|
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