4 payments of
£96.56
| Course Code | EDOC - BM06 |
| Enrolment Fee | £581.25 inc VAT |
| Format | Online / Paper |
| Award | Level 3 Diploma [+] |
| Accreditation | OLQA |
| Study Time | 480 Hours |
| Entry Requirements | No Entry Requirements |
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The OLQA Level 3 Advertising course is divided into twelve comprehensive units:
Unit 1: Advertising Business Practice
The first unit provides an overview of the business roles of advertising. Topics include: Advertising within the marketing mix; results of advertising; client/agency relationships; media/agency relationships; how advertising agencies are conducted and organised; influences on advertising costs; agency finances; developing, planning and spending on a campaign; client briefings; presentation skills; strategic planning in an agency.
Unit 2: Copywriting
This unit will look at copywriting skills for the print media. Topics included within this module are: role of the copywriter in an advertising agency; the creative brief; the idea of a strategy; the idea of creativity; stopping power; what makes a good poster; writing readable and effective copy; preparing a portfolio.
Unit 3: Graphic Design and Production
In this section students will cover illustration and graphic design plus the methods and techniques used in print reproduction. Topic areas include: principles of visual communication; type and rendering in black and white; space, cropping; processes of print production; finished art and bromide production; artwork preparation; typography as design; logo design and corporate identity; finished art for printing; brochure design; personal stationery; small space ads; artwork/client presentation; preparing a portfolio.
Unit 4: Art Direction
This unit looks at the practical subject on the role of art direction in the print media and television industry. Topics include: art direction in print media; visual techniques for illustration; packaging; television commercials; posters and point of sale design; brochures and direct mail; new business presentations.
Unit 5: Television Commercials
The use of television is one of the most expensive ways of advertising placing great emphasis on getting it right first time as many businesses cannot afford to make a mistake and miss out on the ir shot of hitting a huge audience. Students will widen their knowledge in the practical subject of concept, design and production of television commercials.
Topics include: objectives of television commercials; types of television commercials; agency briefs; creation of a commercial; storyboard presentation; writing for television; art direction for television; casting; budgeting; pre-production, production and post-production.
Unit 6: Radio Commercials
This module focuses on radio commercials and the process from concept through production to the finished piece. Topics include: types of radio commercials; writing copy for radio; use of music and sound effects; recording equipment and techniques; MCA code; writing and recording promotional spots; recording students' own commercials with talent.
Unit 7: Public Relations
In this section students have the opportunity to explore the area of PR and discover the skills required to progress in the field of PR and how it complements other areas of Advertising. Topics include: PR agents and campaigns; PR, advertising and sales promotion; publicity; media conferences; brochures and newsletters.
Unit 8: Media Planning and Evaluation
The principles and objectives behind media space and time buying are examined within this unit. Topics include: agencies types; interpreting the media brief; target audiences; selection of media; planning, timing and budgeting; newspaper and magazine buying and planning; radio buying and planning; television buying and planning; direct marketing; computer analysis of media plan; presentation of media plan.
Unit 9: Media Presentations
This unit teaches students how to prepare, structure and deliver speeches and presentations that is an invaluable skill in the world of Advertising. In doing so they develop skills for communicating with clarity and confidence helping to boost interpersonal skills which can be of use in all jobs. Areas of presentation covered are: public speaking; handling television media interviews; pitching ideas and products to potential clients.
Unit 10: Media Law
As with all areas of business there are stringent guidelines that must be adhered to. Students will study the essential law for professionals working in advertising in the print and electronic media to ensure they are fully aware of the boundaries that they face and could potentially cause disruptions to an advertising campaign. Areas covered include: common law and statute law; Trade Practices Commission; consumer protection legislation; misleading and deceptive practices; broadcast law and regulation; advertising self-regulating bodies; patents, brand names and trademarks; copyright; defamation; disparaging copy; accreditation and agency ethics; therapeutic and restricted-sale products.
Unit 11: Marketing and Consumer Behaviour
Marketers are always looking at the way in which consumers behave to understand how a market operates in order to best capture the target audience. This section provides an overview of the concept of marketing, the motivations and behaviour of consumers and the place of advertising within a marketing strategy. Topics covered in this unit include: marketing concepts and management; segmenting the market; buyer behaviour; marketing planning; marketing within an agency; marketing decision making; market research; marketing systems; creativity in marketing; planning the marketing and advertising program; product life cycle; product policy decisions; new product decisions; price decisions; distribution decisions; promotional and advertising budgets.
Unit 12 - Part 1: Computer Layout and Design
In this unit students are provided with a hands-on experience to develop competence in the principal computer-based design, layout and typographic system used in the advertising industry, Quark Xpress. Topic areas covered include: planning a document, working with electronic text, graphic and picture files; laying out documents; selecting and designing type faces; drawing on the computer; importing and manipulating illustrations.
Unit 12 - Part 2: Internet Design and Copy
The introduction of the internet presented businesses with a whole new way of doing business, and it is the job of people working in Advertising to captivate new customers through online advertising mediums by producing sites that are effective and easy to navigate around. This area covers website design and production, including the design and layout of online material, development and editing online copy, communication of ideas through graphics and text and issues in navigating and searching the Internet. Topics include: marketing on the internet; web browsers, hyperlinks and searches; web site development; corporate websites; interactive copy; online advertising.
END
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OLQA (Level 3 Diploma)
A distance learning course is the ideal way to gain a diploma in Advertising. Whether you're looking to go on to further education, improve your job prospects or expand your knowledge, distance learning Advertising is a flexible and convenient course, which allows you to comprehensively prepare for an exam or career through home study. What's more, because the distance learning Level 3 Advertising Course is a fully comprehensive course, no prior knowledge is required.
This course consists of 12 units covering all of the main aspects of Advertising. Advertising managers oversee advertising and promotion staffs, which usually are small, except in the largest firms. In a small firm, managers may serve as liaisons between the firm and the advertising or promotion agency to which many advertising or promotional functions are contracted out. In larger firms, advertising managers oversee in-house account, creative, and media services departments.
The account executive manages the account services department, assesses the need for advertising, and, in advertising agencies, maintains the accounts of clients. The creative services department develops the subject matter and presentation of advertising. The creative director oversees the copy chief, art director, and associated staff. The media director oversees planning groups that select the communication media-for example, radio, television, newspapers, magazines, the Internet, or outdoor signs-to disseminate the advertising.
This Level 3 Diploma will provide a firm grounding and comprehensive understanding of advertising and the media in a business context. The course will appeal to existing advertising practitioners wishing to enhance existing skills, to those students wishing to develop a career in advertising and for those wishing a foundation course for graduate studies in Advertising or media.
KEY TOPICS
Unit 1: Advertising Business PracticeUnit 2: CopywritingUnit 3: Graphic Design and ProductionUnit 4: Art DirectionUnit 5: Television CommercialsUnit 6: Radio CommercialsUnit 7: Public RelationsUnit 8: Media Planning and EvaluationUnit 9: Media PresentationsUnit 10: Media LawUnit 11: Marketing and Consumer BehaviourUnit 12 - Part 1: Computer Layout and DesignUnit 12 - Part 2: Internet Design and Copy
HOME STUDY SUPPORT
You will be provided with comprehensive materials designed to provide you with everything required to complete your course of study. You will have your own personal tutor helping you with your course work and with any questions you may have. Plus you can contact our Student Advisors by email or phone for all the practical advice you may need – so we really are with you 100%.
What's more, you'll have access to the online student portal, where you can interact with other students, browse our resource library and manage your account.
COURSE ASSESSMENT
Final online multiple choice examination - 100% of the mark.
When you have completed the programme, your tutor needs to verify that you have worked through all parts of any Workbooks, Activities and Exercises successfully.
Upon verification of the activities, exercises and assignments, you will be awarded your diploma by OLQA as confirmation that your written work has met all of the learning outcomes and assessment criteria for the programme.
COURSE DURATION
We recommended you spend approximately 480 hours of your time studying for the course name. The pace of study is completely up to you. To give an example, if you dedicate 9 hours a week to the course it would take you a year to complete but if you could spare 18 hours a week you could complete it in six months.
Get started today, and you can earn your Level 3 OLQA Diploma in Advertising in as little as six months, or take up to two years, if you prefer – the choice is yours.
HOME STUDY COURSE ENTRY REQUIREMENTS
The good news is that no prior learning knowledge or experience is essential to take this course. This course is openly available to anyone wishing to learn more about Advertising and would like to take part in a highly rewarding home study course. We believe that everyone should have the opportunity to expand their knowledge and study further, so we try to keep our entry requirements to a minimum.
You have the freedom to start the course at any time and continue your studies at your own pace for a period of up to 12 months from initial registration with full tutor support.
COURSE FEES
Our aim is to provide you with the best deal available, therefore any registration fee, certification fee and full tutor support is included in the course price for you. The enrolment fee for the Advertising home study course is £581.25 (inc VAT), though for a limited time we are offering you the opportunity to pay only £465 (inc VAT) which is a 20% discount if you enrol online and pay in full.
You can also opt for our Easy Payment Plan and enrol online today by paying a deposit of £195 and then 4 equal payments of £96.56 per month. The first instalment is paid about a month after you receive your course.
COURSE QUALIFICATION
OLQA Level 3 Advertising Diploma
This course leads to a Level 3 Diploma for successful learners. This means that it is accredited at a level of learning equivalent to level 3 on the National Qualifications Framework (NQF) for England, Wales and Northern Ireland (in which case GCSE's are at levels 1 and 2 and A Levels are at level 3). In accrediting the programme at level 3, OLQA attests that its learning outcomes are at an equivalent level to a level 3 national qualification.
Accreditation by OLQA is a guarantee of quality. It means that this learning programme has been scrutinised and approved by experienced educational professionals and is quality assured by OLQA.
POSSIBLE CAREER PATHS
Advertising Account Executive
Advertising Media Planner
Advertising Media Buyer
WHAT’S INCLUDED
Your course fee covers everything you will need to successfully complete the Advertising home study course and earn your diploma:
1. All textbooks, study folders, and/or online learning aids designed for distance learning.
2. A full range of student services, including:Tutor marked assessments (TMAs)Access to the online student portal (Student Chat, Forums and Online Support Resources)NUS Extra Card (discounted membership)Comprehensive Study Guide & Study PlanGuide to Effective Study TechniquesHow to approach exams without fear
3. An OLQA Quality Assured Level 3 Diploma upon course completion.
4. One year educational support by e-mail, post, fax or phone.
5. Free postage and packaging for UK mainland students.
FURTHER COURSE INFORMATION
If your course is being delivered online, please ensure you meet the minimum requirements below.
For Windows:
Windows 98, 2000, XP, Vista, Windows 7 - Acrobat Reader 4.0 and above
For Macintosh:
Mac OS X, Mac OS 9.2 - Acrobat Reader 4.0 and above
From time to time we may enrol our students with our partner sites; this is dependent on the number of students enrolling on a particular course and course material availability. If this happens, nothing changes for you other than the name of the college administering your course. We will continue to be your point of contact; you will get the exact same course you have enrolled on with the same high level of quality content and support.
This course can be enrolled upon by students internationally. There are no deadlines for enrolments.
WHAT TO DO NOW?
Step One: It's simple - all you need to do now is choose whether you want to pay in instalments or in full and then click on the relevant enrolment button at the top of this page.
Step Two: Once you have selected your payment option to enrol you will be redirected (this can take a few seconds) to our PayPal payment page for you to select your payment method and complete your enrolment.
Step Three: Within 7 days (normally 48 hours) your enrolment papers and course materials will be with you. A tutor and a dedicated support advisor will also be allocated to you.
That's it..... Thanks and wishing you the best of luck with your studies.
END
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Download our course brochure for all the information you may need about this course and it's awarding body. You can enrol online, or by post using the enclosed form.
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Pay a deposit online and then spread the balance over four monthly payments.
Find out more here or call us on 0844 357 1110.
The Advertising course is a great starting point for a career as an Advertising Account Executive . The OLQA Level 3 Diploma will prepare you for this role. Click Here to see the profile of an Advertising Account Executive.
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| Call Us | Email Us | Write to Us | ||
| General Enquiries | +44 (0) 844 357 1110 | General Enquiries | Enquiries | eDistance Learning |
| International Students | +44 (0) 705 006 2221 | Enrolments / Students | Enrolments | 22 Turnbull Street |
| Skype (free call) | dialgiagroup | Postal Enrolment Form | Download | Suite 108 |
| Fax | +44 (0) 871 918 3287 | Got a Question? | Start Live Chat | Glasgow , G1 5PR |
| Main Site Links | Course Departments | Help & Support | Contact Options | Compliance |
| Homepage | Business Courses | Home Study Expert | Information Pack | Terms & Conditions |
| Course Finder ( A - Z List ) | Technical Courses | Advanced Course Finder | Tutors & Authors | Payment & Delivery |
| Support Centre | IT & Computing Courses | Easy Payment Plan | Request a Callback | Accessibility Policy |
| About Us | Creative & Leisure Courses | International Students | Our Partner Sites | Privacy Policy |
| Student Registration | Health & Social Care Courses | Price Match Guarantee | UK Learning College | Unsubscribe |
| Learning for Business | A' Level & GCSE Courses | Qualifications Framework | Opus Learning | Partner / Student Links |
| Contact Us | Higher Education Courses | Frequently Asked Questions | UK Online Courses | Sitemap | XML Version |
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